Browsing by Author Bodla, B. S.
Showing results 1 to 1 of 1
| Issue Date | Title | Author(s) |
|---|---|---|
| 2019 | IDENTIFYING THE CONGRUENCE AMONG THE PRESUMED, COMMUNICATED AND PERCEIVED BRAND POSITIONING STRATEGIES OF INDIAN AUTOMOBILE BRANDS | Bodla, B. S.; Diwan, S.P |