http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/119 2026-04-20T23:34:50Z http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/12464 Title: Inefficiencies identified in healthcare professional-to-patient handover practices for atrial fibrillation: a mixed-methods study in Brazil, China and Sri Lanka Authors: Gooden, T.E.; Wang, J.; Goulart, A.C.; Vethanayagam, S.A.; Wang, H.; Varella, A.C.; Paschoal, E.; Powsiga, U.; Shribavan, K.; Shivany, S.; Zhang, H.; Zhong, J.; Mei, F.; Xiaojing Li; Guruparan, M.; Kumarendran, B.; Nirantharakumar, K.; Gregory, Y.H.L.; Neil Thomas, G.; Bensenor, I.M.; Yutao, G.; Rajendran, S.; Sheila, G.; Manaseki, S. Abstract: Introduction Information continuity and self-care are important for optimal management of atrial fibrillation (AF) to reduce complications (eg, stroke) and improve prognosis and patient satisfaction. This can be achieved through handover of information from healthcare professionals (HCPs) to patients. In Brazil, China and Sri Lanka, we conducted a mixed-methods study to identify cross-country differences, similarities, barriers and facilitators regarding HCP-to- patient handover on AF. Adults (≥18 years) with AF who spoke the local languages were included. Anyone with hearing or cognitive impairment was excluded. A questionnaire was administered and focus group discussions (FGDs) conducted. χ2 tests identified differences within and between countries on use of patient-held health records (PHRs); a content analysis identified perspectives and experiences of HCP-to- patient handover. Data were then triangulated using a convergence model to compare and contrast quantitative and qualitative findings to identify barriers and facilitators for improving HCP-to- patient handover. 716 participants completed the questionnaire and 13 FGDs were conducted. People with AF receive a range of information on living with AF and AF management, though information given varies between countries. All three countries had PHRs, and most patients said they were important and were used by doctors; however, PHRs were inconsistently given to patients and updated by doctors. Although patients valued the information provided, PHRs were not often used for their dual purpose (self-care and information continuity), and often, patients used external sources for seeking additional information which was difficult for disadvantaged patients, particularly in China. Conclusion Our findings highlight inefficiencies of HCP-to- patient handover for AF that have implications on healthcare and patient safety in low- and middle-income countries (LMICs). A global standard is needed to describe what information PHRs should include. Additionally, HCPs and patients should be informed on how to optimise PHRs and handover practices to improve self-care, support, prognosis and healthcare resilience of AF care in LMICs. 2025-01-01T00:00:00Z http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/12463 Title: Harnessing digital technology to foster inclusive women entrepreneurship in post-conflict Northern Province, Sri Lanka: Opportunities, barriers, and impact Authors: Shivany, S.; Priya, M. Abstract: This qualitative inquiry explores the function of digital technologies in promoting inclusive entrepreneurial ventures among women in the post-conflict Northern Province of Sri Lanka. Acknowledging the region's distinct socio-economic challenges and cultural context, the research adopts a case study methodology to investigate how female entrepreneurs leverage digital resources to surmount obstacles, gain access to opportunities, and bolster their economic and social agency. The study concentrates on micro, small, and medium-sized enterprises across diverse sectors, including agriculture, retail, textiles, and services. Employing a combination of purposive and snowball sampling techniques, 15–20 women entrepreneurs from various districts within the province were recruited, alongside key informants such as government officials, representatives from women’s organizations, and experts in digital inclusion. Data were gathered through semi-structured, in-depth interviews conducted in Tamil or Sinhala, yielding comprehensive insights into participants’ experiences regarding the adoption of digital technology. The results indicate that digital technologies offer notable advantages, such as enhanced market reach, improved business visibility, and greater operational effectiveness. Interviewees also reported gains in financial autonomy and increased involvement in household and community decision- making processes. Nevertheless, the research also exposed ongoing challenges, including low levels of digital literacy, elevated internet expenses, inadequate infrastructure, and socio-cultural impediments to women’s public and entrepreneurial activities. The perceived lack of cohesive and contextually relevant institutional assistance was also noted. The study posits that although digital technologies present significant opportunities for female entrepreneurs in the Northern Province of Sri Lanka, their successful integration necessitates interventions tailored to the local context. These encompass community-based digital literacy initiatives in local languages, affordable infrastructure, culturally appropriate engagement approaches, and strong collaborations between the public and private sectors. The research highlights the importance of policymakers and development organizations in creating inclusive support mechanisms that address the convergence of gender, post-conflict recovery, and technology. Recognizing the constraints associated with its geographic focus and qualitative nature, the study advocates for more extensive and longitudinal research to assess the sustained effects of digital entrepreneurship on women’s empowerment. 2026-01-01T00:00:00Z http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/12462 Title: Revolutionizing CRM: How AI Personalization Is Shaping The Future of E-Commerce From The Customer's Perspective Authors: Shivany, S.; Jegashini, K. Abstract: Artificial Intelligence revolutionizes customer relationship management by enhancing engagement and loyalty. The research explores the use of AI in CRM strategies, focusing on personalized approaches. By using AI algorithms and machine learning techniques, organizations can analyze vast amounts of customer data to tailor products, services, and interactions to individual preferences and behaviors. The shift in customer engagement strategies emphasizes understanding and empathizing with customers, with AI-driven content personalization enhancing satisfaction, loyalty, and business growth and making it indispensable in the digital market. This qualitative study investigates how, from the standpoint of the consumer, AI-driven personalization is reshaping e-commerce. With a focus on how individualized experiences affect customer behavior and satisfaction, the study chooses 25 people with noteworthy e- commerce experiences using purposive sampling. Data was gathered through focus groups and in-depth interviews to obtain thorough insights into client opinions and expectations. According to the research, AI personalization significantly improves user engagement, creates a feeling of individualized attention, and makes customized product recommendations, all ofwhich improve the customer experience. In addition to highlighting the convenience and happiness gains of personalized purchasing, participants voiced worries about data security and privacy. The findings of the study offer insightful information about the changing nature of AI-driven e-commerce and suggest ways for companies to improve their CRM programs and respond to clientcomplaints. These results advance our knowledge of consumer perceptions of AI personalization and its potential effects on e-commerce in the future. 2024-01-01T00:00:00Z http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/12461 Title: Promotion through social media platform marketing: evaluating the ethical role of social media influencers in Sri Lanka’s 2024 political campaigns Authors: Shivany, S.; Kumarasinghe, K.H.A.N. Abstract: This qualitative study examines the role of influencer marketing in political campaigns during Sri Lanka’s 2024 presidential election, focusing on the impact of social media on voter perceptions and engagement. As political discourse increasingly shifts to digital platforms, influencers have emerged as central figures in shaping political narratives. The study adopted snowball sampling to collect data through semi-structured interviews and focus group discussions, involving 10 social media influencers and 50 voters. Thematic analysis revealed five key themes: voter trust, voter engagement, the impact of influencers, ethical dilemmas, and the overall role of influencers. The findings suggest that influencers are viewed as credible and relatable sources of information, especially among younger voters who are more engaged with digital campaigns that effectively leveraged influencers, experienced improved visibility and a stronger connection with their target audience. The investigation also revealed challenges such as spreading misinformation and concerns regarding the authenticity of influencer endorsements. Participants emphasized the need for transparency in influencer partnerships to maintain trust in political messaging. Ultimately, this study provides valuable insights into the intersection of social media and political marketing, offering a foundation for future research on digital engagement in political contexts within Sri Lanka and beyond. 2026-01-01T00:00:00Z