Marketing : [144] Collection home page

Browse
Subscribe to this collection to receive daily e-mail notification of new additions RSS Feed RSS Feed RSS Feed
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 144
Issue DateTitleAuthor(s)
2025AI Usage by Students by in Business Information System Courses: An Early SurveyGanesan, N.; Dilogini, S.; Jegashini, K.
2025Teaching and Learning Digital Marketing through Participatory Action Research: A Student-Led Initiative With Super TeaMendis, T.N.; Pushpakumara, P.P.M.M.; Dilogini, S.
2025Communal Sharing and Digital Learning in Arts & Crafts Mobile Application Supply Chain ManagementDilogini, S.
2025Identifying the Challenges Faced by Deaf and Hard-of-Hearing Tamil Individuals in Sri Lanka: A Study on Sign Language BarriersSathyakumar, M.; Shivany, S.; Jegashini, K.; Dilogini, S.
2025Experiential learning as a participatory action research on digital transformation of a traditional businessJayasinghe, J.M.T.D.N.; Dilogini, S.
2025From lecture halls to local impact: undergraduates’ participatory action research in creative digital marketing educationDilogini, S.
2025A forward-thinking conceptual framework for creative teaching in next-gen digital marketing educationDilogini, S.
2024Optimizing the Effectiveness of Memorandums of Understandings through Omnichannel Marketing Strategies: Insights into Innovation and Sustainability in Sri Lankan Higher Education PartnershipsDilogini, S.
2024Factors affecting the sales reduction for SLT 4G LTE product in SLT mobitel Trincomalee branchJasitharan, M.; Kumaradeepan, V.
2024Social media marketing and post purchase behavior: A concept PaperNivethika, A.; Kumaradeepan, V.
2016Economic Performance Measure for Creating Shareholder’s Value: A Study of Selected Manufacturing Companies in Colombo Stock ExchangeThasika, Y.; Dilogini, S.; Nishanthini, A.
2017International chamber of commerce (icc) code On advertising practices and sri lankan advertisementsGrace, H.H.; Dilogini, S.
2019Patterns of women entrepreneurship: A qualitative study in Sri LankaYogeswaran, T.; Grace, H.H.; Dilogini, K.
2016A Study on Green Human Resource Management Practices in JaffnaThasika, Y.; Dilogini, S.; Nishanthini, A.
2016Implications of Green Practices in the Hotel Industry: A Study in Jaffna DistrictKajotha, V.; Sangarathas, T.; Dilogini, S.
2018Customers' characteristics of behaviour to use tech-marketing in banks: Propositions for future researchDilogini, S.; Shivany, S.; Asoka Malkanthie, M.A.
2023Blended Learning System in Higher Education and Concerns of Students with Special Needs in Sri LankaThasika, T.; Dilogini, S.; Grace, H.H.
2024Exploring The Mental Health and Well-Being of Public Healthcare Workers (HCWs) Amid Economic Crisis in Sri LankaDilogini, S.; Grace, H.H.; Thasika, T.
2024Are e-learning challenges adequately addressed in Sri Lanka's rural communities? A qualitative studyThasika, T.; Dilogini, S.
2024Exploring the challenges of augmented reality applications in sustainable digital marketing: a case study of arts and crafts micro, small, and medium enterprises in Sri LankaDilogini, S.; Shivany, S.
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 144