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Issue Date
Title
Author(s)
2021
Entrepreneurial Marketing Dimensions: Evidence from Women-Owned SMEs in Sri Lanka
Shivany, S.
2020
Marketing Problems of Women Handy-Craft Producers in Jaffna District
Kavitha, S.
;
Shivany, S.
2018
Critical Discourse Analysis of Sinhala Cultural Identity in Celebrity Endorsement in Newspaper Advertisements
Jayasingha, S.M.
;
Shivany, S.
2018
Exploring the Factors Influencing Adoption of Internet Banking in Jaffna District.
Sujatha, N.
;
Shivany, S.
2018
Branding Problems of Jaffna Made Products: A Multiple Case Studies of Manufacturers in Jaffna District.
Malathy, R.K.M.
;
Shivany, S.
2018
Content Analysis of Promotional Messages Conveyed by Retailers in Mannar District
Mary Theresa, S.
;
Shivany, S.
2018
Billboard Advertisement Strategies
Shivany, S.
2017
Power of Brand Name Characteristics on Leisure Shopping
Glodiya Fernando, N.I.
;
Shivany, S.
2022
Impact of Customer Relationship Management on Customer Retention: A Study in the Private Healthcare Sector in Jaffna, Sri Lanka
Karunanithy, M.
2019
Impediments and approaches for faculty and SMEs linkage: A case study of the Management Faculty of the University of Jaffna.
Shivany, S.
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Author
54
Shivany, S.
16
Vaikunthavasan, S.
14
Velnampy, T.
10
Rajumesh, S.
7
Achchuthan, S.
7
Grace, H.H.
7
Kajenthiran, K.
6
Kajendra, K.
6
Karunanithy, M.
6
Kumaradeepan, V.
.
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Subject
4
Customer loyalty
4
Grounded theory
4
Marketing strategies
3
Customer Satisfaction
3
Livelihood
3
Post war marketing environment
3
SMEs
2
Acceptance
2
Advertisements
2
Affective commitment
.
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Date issued
34
2020 - 2023
66
2010 - 2019