Collection's Items (Sorted by Submit Date in Descending order): 121 to 140 of 222
| Issue Date | Title | Author(s) |
| 2023 | Does the current pre-experience in FinTech trigger MarTech usage behaviour? A literature review and pilot study in the context of relationship marketing | Dilogini, S. |
| 2023 | Does current pre-experience matter? A study of customer perceived characteristics and MarTech usage behavior of mobile banking application users in Sri Lanka | Dilogini, S.; Shanmugathas, S.; Malkanthie, M.A.A. |
| 2024 | The Emerging Digital Ecosystem of Online Marketing for Startups in the Covid-19 Era: Insights from Northern Province Sri Lanka. | Shivany, S.; Dilogini, S.; Jegashini, K.; Pathmaraj, P. |
| 2022 | “Out” Or “Not Out” in Higher Education: The Lived Experiences of a Transgender Student | Hensman, G.H.; Dilogini, S. |
| 2024 | Digital Space Sexual and Gender-Based Violence (SGVB): A Project for Empowering Girls and Women to Address and Respond | Dilogini, S. |
| 2024 | Feminist Opportunities Network (Fon) Project: The Certificate Course in Women’s Studies | Dilogini, S. |
| 2023 | Unlocking customer engagement via Gamification dynamics in Sri Lankan E-tailing | Rajumesh, S.; Karunanithy, M.; Kajenthiran, K. |
| 2022 | Impact of Customer Relationship Management on Customer Retention: A Study in the Private Healthcare Sector in Jaffna, Sri Lanka | Karunanithy, M. |
| 2017 | Power of Brand Name Characteristics on Leisure Shopping | Glodiya Fernando, N.I.; Shivany, S. |
| 2018 | Content Analysis of Promotional Messages Conveyed by Retailers in Mannar District | Mary Theresa, S.; Shivany, S. |
| 2018 | Branding Problems of Jaffna Made Products: A Multiple Case Studies of Manufacturers in Jaffna District. | Malathy, R.K.M.; Shivany, S. |
| 2018 | Billboard Advertisement Strategies | Shivany, S. |
| 2018 | Exploring the Factors Influencing Adoption of Internet Banking in Jaffna District. | Sujatha, N.; Shivany, S. |
| 2018 | Critical Discourse Analysis of Sinhala Cultural Identity in Celebrity Endorsement in Newspaper Advertisements | Jayasingha, S.M.; Shivany, S. |
| 2020 | Marketing Problems of Women Handy-Craft Producers in Jaffna District | Kavitha, S.; Shivany, S. |
| 2010 | Attitude as the determinant of Mobile Advertising Acceptance and the Moderating effect of Control Facilities | Shivany, S. |
| 2021 | Linkages with Micro Small Medium Enterprises (MSMEs) for Sustainable Higher Education in Management | Shivany, S. |
| 2022 | தமிழ்ப்பெண்களுக்கு எதிரான வன்முறைகள்: தமிழ்ப்பத்திரிகைச்செய்திகளின் உள்ளடக்கப்பகுப்பாய்வு | Shivany, S. |
| 2022 | The impact of brand awareness on brand image: the case of mobile phone market in vavuniya district | Sinthupa, N.; Karunanithy, M. |
| 2022 | The Silenced Voices: Women Online Harassment | Hensman, G.H.; Thasika, Y. |
Collection's Items (Sorted by Submit Date in Descending order): 121 to 140 of 222
