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Issue Date	Title	Author(s)
2021	How Does Green Marketing Strategy of Micro, Small and Medium Enterprises Influence on Consumer Behaviour?	Sathana, V.
2017	Marketing Strategy of SMEs in Post War Market: A Conceptual Framework	Sathana, V.; Velnampy, T.; Rajumesh, S.
2018	Development through Competitive and Green marketing strategy: Manufacturing SMEs, operating in Jaffna district	Sathana, V.; Velnampy, T.; Rajumesh, S.
2015	Service Quality and Student Satisfaction: A Case Study of Private External Higher Education Institutions in Jaffna, Sri Lanka	Kajenthiran, K.; Karunanithy, M.
2016	Antecedents of youth's intentions in seeking microcredit: Evidence from Jaffna district, Sri Lanka	Kajenthiran, K.; Karunanithy, M.; Achchuthan, S.
2017	Comprehensive Model for Understanding and Enhancing Pro- Environmental Purchase Behavior: Towards A Conceptual Framework	Achchuthan, S.; Umanakenan, R.; Kajenthiran, K.
2022	How to Enhance Customer Loyalty to Retail Stores via Retail Service Quality Practices? A Moderated Mediated Mechanism	Achchuthan, S.; Amit, S.; Manish, D.; Kajenthiran, K.
2016	Enhancing customer loyalty to supermarkets through retailling service quality practices	Sivabalan, A.; Jebarajakirthy, C.; Mahadevan, K.; Konalingam, K.
2021	Enhancing behavioural intention among young consumers to choose green hotels evidence from a frontier market	Achchuthan, S.; Prahalathan, B.; Umanakenan, R.; Kajenthiran, K.
2017	Customer loyalty to supermarkets via service quality	Sivabalan, A.; Jebarajakirthy, C.; Mahadevan, K.; Konalingam, K.
2021	Assessing the effects of service quality, student satisfaction, and student engagement on student loyalty a private higher education perspective	Konalingam, K.; Mahadevan, K.; Sivarajah, R.
2017	Tourism and economic social development in jaffna district	Sivesan, S.; Grace, H.H.
2014	The impact of promotional mix elements on brand equity;banking sector (banks in jaffna peninsula)	Dilogini, S.; Grace, H.H.
2019	Patterns of women entrepreneurship; A qualitative study in sri lanka	Grace, H.H.; Yogeswaran, T.; Dilogini, S.
2017	International chamber of commerce (ICC) code on advertising practices and sri lankan advertisements	Grace, H.H.; Dilogini, S.
2017	Green banking practices of public sector banks in sri lanka	Grace, H.H.; Kajanthy, S.
2020	Can sustainable environmental knowledge and attitude make a difference in sri lanka	Grace, H.H.; Samarasinghe, D.S.R.
2021	Factors Determining Social Media Marketing Adoption of Micro, Small and Medium Enterprises (MSMEs) in the Northern Province, Sri Lanka	Shanmuganathan, K.; Shivany, S.
2021	Nexus Between Social Media and Brand Preference of Smart Mobile Phones: An Empirical Study in Sri Lanka	Vasanthakumar, K.
2020	Social media advertising as strategy on consumer buying behaviour: conceptual paper	Kumaradeepan, V.