Collection's Items (Sorted by Submit Date in Descending order): 21 to 40 of 145
| Issue Date | Title | Author(s) |
| 2024 | Exploring the challenges of augmented reality applications in sustainable digital marketing: a case study of arts and crafts micro, small, and medium enterprises in Sri Lanka | Dilogini, S.; Shivany, S. |
| 2024 | From traditional to digital: empowering sun mixture through University-community development participatory action research | Lambert, A. D. A.; Uthayakumar, A.D.A.; Bandara, A.M.S.L.; Bamunusinghe, B.A.I.K.; Geerththana, B.; Wijerathna, C.N.; Wickramasinghe, D.P.A.M.; Dissanayake, D.O.; Kodithuwakku, H.K.W.T.; Dilogini, S. |
| 2024 | Assessing challenges and facilitators to the adoption of digital payment gateway systems in Sri Lanka: a comparative analysis with global trends | Sharangan, S.; Dilogini, S. |
| 2024 | Digital transformation of traditional restaurant micro, small, and medium enterprises (MSMEs) in Sri Lanka: University - community development participatory action research | Liyanage, H.L.M.K.; Kanchana, H.P.G.; Prabhashana, I. G.T.S.; Fernando, J.T.S.; Pirashanthiny, K.; Dulanjana, K.M.T.N.; Dasanayaka, K.M.C.S.; Madhusanka, K.M.P.R.; Jayathilaka, K.A.S.P.; Jayalath, K.A.U.D.; Dilogini, S. |
| 2024 | University-community Development participatory action research on digital marketing adoption by Royal animal hospital | Danuyal, M.; Ramyah, M.; Karunarathna, M.; Senadeera, N.A.S.L.; Sandunika, N.E.P.N.; Dasanayaka, N.G.K.G.N.; Prathapasinghe, P.A.U.C.; Ranmohotti, R.G.I.S.; Karunarathna, R.M.M.L.; Thilakarathne, R.M.S.I.D.; Dilogini, S. |
| 2024 | Do arts and crafts entrepreneurs in Sri Lanka have misconceptions about omni-channel market- ing technology? A case study approach | Dilogini, S. |
| 2024 | A roadmap in enhancing digital marketing capabilities at Saidiha multi products: University-community development participatory action research | Rosangeline, S.; Vithursiya, S.; Neojetha, T.; Niranchana, S.; Wimash, R.; Lasindu, T.G.R.M.; Jeethusha, S.; Kiritharan, S.; Dilogini, S. |
| 2024 | Practical execution of digital marketing for natural beauty: University-community development participatory action research | Sriragabairavi, T.; Karunarathne, U.G.D.G.; Bandara, U.G.S.N.; Prabhath, W.S.; Devindika, W.P.G.V.; Waththegedara, W.G.I.H.; Thiluxkanth, T.; Poulsiyam, T.; Linojan, U.; Dilogini, S. |
| 2024 | Do we need to understand the specific challenges related to omni-channel marketing technology among SMEs in Sri Lanka? | Dilogini, S. |
| 2024 | 5S System as a Tool for Sustainable Public Sector Governance: A Case Study of Jaffna District Urban Councils in Sri Lanka | Kuganesan, P.; Dilogini, S. |
| 2024 | Optimizing the Effectiveness of Memorandums of understandings (MOUs) through Omni-channel marketing: insights from Sri Lankan universities and professional organizations | Dilogini, S. |
| 2024 | Exploring the path to digital marketing in MSMES: University- Community Development Participatory action Research | Erandathi, W.M.S.; Wijerathna, W.M.I.W.; Piyumal, W.N.; Wijekoon, W.M.U.D.; Wijewardhana, W.A.C.H.; Perera, M.S.P.; Sumalini, N.; Bandara, A.H.M.R.M.; Dilogini, S. |
| 2024 | Harnessing Omni-channel Marketing Strategy for Digital Transformation in Sri Lankan Women-led Micro, Small and Medium Enterprises | Dilogini, S.; Kajanthy, V. |
| 2024 | Gendered Perspectives on Omnichannel Marketing in Micro and Small and Medium Enterprises (MSMEs): A Pilot Study of Northern Sri Lanka | Sumangala, F.; Dilogini, S. |
| 2024 | Fostering Gender Equality in Higher Education: Integrating Outcome- Based Measures into Reviews Manuals to Enhance the Quality Assurance in Sri Lankan State Universities | Shivany, S.; Dilogini, S.; Jegashini, K.; Thasika, T. |
| 2018 | DOI and e-CRM of licensed commercial banks: The literature review and future research propositions | Dilogini, S.; Pushpanathan, A. |
| 2024 | Where the optimal balance is between public and private jobs: a qualitative study of graduates from university of Jaffna | Dilogini, S.; Thasika, Y. |
| 2023 | Does the current pre-experience in FinTech trigger MarTech usage behaviour? A literature review and pilot study in the context of relationship marketing | Dilogini, S. |
| 2023 | Does current pre-experience matter? A study of customer perceived characteristics and MarTech usage behavior of mobile banking application users in Sri Lanka | Dilogini, S.; Shanmugathas, S.; Malkanthie, M.A.A. |
| 2024 | The Emerging Digital Ecosystem of Online Marketing for Startups in the Covid-19 Era: Insights from Northern Province Sri Lanka. | Shivany, S.; Dilogini, S.; Jegashini, K.; Pathmaraj, P. |
Collection's Items (Sorted by Submit Date in Descending order): 21 to 40 of 145
