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Collection's Items (Sorted by Submit Date in Descending order): 61 to 80 of 101
Issue DateTitleAuthor(s)
2019The effect of competitive and green marketing strategy on development of SMEsVaikunthavasan, S.; Velnampy, T.; Rajumesh, S.
2021Role of Innovative Marketing Strategy for Success of Micro, Small, and Medium Enterprises (MSMEs)Vaikunthavasan, S.; Velnampy, T.; Rajumesh, S.
2018How to Make Higher Education Institutions Innovative: An Application of Market Orientation PracticesVaikunthavasan, S.; Jebarajakirthy, C.; Shankar, A.
2015Service Quality and Student Satisfaction: A Case Study of Private External Higher Education Institutions in Jaffna, Sri LankaKajenthiran, K.; Karunanithy, M.
2016Antecedents of youth's intentions in seeking microcredit: Evidence from Jaffna district, Sri LankaKajenthiran, K.; Karunanithy, M.; Achchuthan, S.
2017Comprehensive Model for Understanding and Enhancing Pro- Environmental Purchase Behavior: Towards A Conceptual FrameworkAchchuthan, S.; Umanakenan, R.; Kajenthiran, K.
2022How to Enhance Customer Loyalty to Retail Stores via Retail Service Quality Practices? A Moderated Mediated MechanismAchchuthan, S.; Amit, S.; Manish, D.; Kajenthiran, K.
2016Enhancing customer loyalty to supermarkets through retailling service quality practicesSivabalan, A.; Jebarajakirthy, C.; Mahadevan, K.; Konalingam, K.
2021Enhancing behavioural intention among young consumers to choose green hotels evidence from a frontier marketAchchuthan, S.; Prahalathan, B.; Umanakenan, R.; Kajenthiran, K.
2017Customer loyalty to supermarkets via service qualitySivabalan, A.; Jebarajakirthy, C.; Mahadevan, K.; Konalingam, K.
2021Assessing the effects of service quality, student satisfaction, and student engagement on student loyalty a private higher education perspectiveKonalingam, K.; Mahadevan, K.; Sivarajah, R.
2017Tourism and economic social development in jaffna districtSivesan, S.; Grace, H.H.
2014The impact of promotional mix elements on brand equity;banking sector (banks in jaffna peninsula)Kurunathan, D.; Grace, H.H.
2019Patterns of women entrepreneurship; A qualitative study in sri lankaGrace, H.H.; Yogeswaran, T.; Kurunathan, D.
2017International chamber of commerce (ICC) code on advertising practices and sri lankan advertisementsGrace, H.H.; Kurunathan, D.
2017Green banking practices of public sector banks in sri lankaGrace, H.H.; Kajanthy, S.
2020Can sustainable environmental knowledge and attitude make a difference in sri lankaGrace, H.H.; Samarasinghe, D.S.R.
2021Factors Determining Social Media Marketing Adoption of Micro, Small and Medium Enterprises (MSMEs) in the Northern Province, Sri LankaShanmuganathan, K.; Shivany, S.
2021Nexus Between Social Media and Brand Preference of Smart Mobile Phones: An Empirical Study in Sri LankaVasanthakumar, K.
2020Social media advertising as strategy on consumer buying behaviour: conceptual paperKumaradeepan, V.
Collection's Items (Sorted by Submit Date in Descending order): 61 to 80 of 101