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Issue Date	Title	Author(s)
2015	Consumer responses towards the 4ps marketing strategies in the conflict affected areas of Sri Lanka: a grounded theory approach	Shivany, S.; Velnampy, T.; Kajendra, K.
2016	Exploring the factors influencing mothers' brand choices on baby diaper brands (An applied marketing research)	Pavithra, S.; Niththiya, N.; Shivany, S.
2016	பசுமைச்சந்தைப்படுத்தல் தந்திரோபாயங்களைக் கையாள்வதில் பெண்சிறுகைத்தொழில் முயற்சியாளர்கள் எதிர்கொள்ளும் சவால்கள்	Shivany, S.
2016	Content Analysis of Green Advertisement Messages Conveyed by, Small Medium, & Micro Enterprises in Northern Province	Shivany, S.
2016	Framework of Technology in Marketing World: A Theoretical Review	Dilogini, S.; Shivany, S.
2016	Content Analysis of Tamil TV Commercials Aimed at Women in the Post War Context	Shivany, S.; Velnampy, T.
2017	Guerilla advertising weapon for promotional problems of selected smes in Mannar	Suganya, A.; Shivany, S.
2017	Exploring the Models for linking Micro Marketers and the Management Faculty	Shivany, S.
2018	Customers' characteristics of behavior to use tech-marketing in banks Propositions for future research	Dilogini, S.; Shivany, S.; Asoka Malkanthie, M.A.
2012	Prominence of information bases & media assessments in the post conflict marketing enviornment	Shivany, S.
2022	Aftermath Of Social Media On Purchasing Behavior Of Youths In Jaffna, Sri Lanka	Kumaradeepan, V.
2022	Effectiveness of Social Media on Purchase Intention: Women Led SMEs In Northern Province Of Sri Lanka	Kumaradeepan, V.
2021	Entrepreneurial Marketing Dimensions: Evidence from Women-Owned SMEs in Sri Lanka	Shivany, S.
2018	Factors determining the development of SMEs in Jaffna District	Vaikunthavasan, S.; Velnampy, T.; Rajumesh, S.
2019	Innovative Marketing Strategy for (MSMEs): Scale Development and Validation	Vaikunthavasan, S.; Velnampy, T.; Rajumesh, S.
2021	How Competency Marketing Influences Sme Sector: A Mixedmethods Approach	Hensman, G.H.; Vaikunthavasan, S.
2021	Influence of Customer, Competitor and Inter-functional orientation on the performance of Micro, Small and Medium Enterprises	Vaikunthavasan, S.
2021	How Does Green Marketing Strategy of Micro, Small and Medium Enterprises Influence on Consumer Behaviour?	Vaikunthavasan, S.
2017	Marketing Strategy of SMEs in Post War Market: A Conceptual Framework	Vaikunthavasan, S.; Velnampy, T.; Rajumesh, S.
2018	Development through Competitive and Green marketing strategy: Manufacturing SMEs, operating in Jaffna district	Vaikunthavasan, S.; Velnampy, T.; Rajumesh, S.