Please use this identifier to cite or link to this item:
http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/2955
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Dilhani Ruwanthika Weerasinghe, K. P. W. | |
dc.date.accessioned | 2021-06-07T07:34:56Z | |
dc.date.accessioned | 2022-07-09T17:05:06Z | - |
dc.date.available | 2021-06-07T07:34:56Z | |
dc.date.available | 2022-07-09T17:05:06Z | - |
dc.date.issued | 2019 | |
dc.identifier.issn | 2651-0189 | |
dc.identifier.uri | http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/2955 | - |
dc.description.abstract | This research is an investigation on the role of the marketing factors to develop the agritourism industry in Dambulla tourism area. Agritourism is the application of tourism activities to the agriculture industry. As it is significantly developing a concept, the agritourism industry needs effective marketing practices. A problem which arises in this industry is the usage of marketing practices are a lack in the agritourism industry when it considers in the Sri Lankan context. There has been less previous evidence for analyzing the marketing practices in the agritourism industry. The objective of this study is to identify the role of the marketing factors to develop the agritourism industry in Dambulla tourism area. According to the study, product characteristics, pricing strategy, promotion, geographical location, physical appearance, employment characteristics were identified as marketing phenomena to develop this industry. Structured questionnaires were distributed among the two hundred tourists by using purposive sampling around the Dambulla area. Results of the study revealed that product characteristics, pricing strategy, promotion, geographical location, physical appearance, employment characteristics significantly play a significant role to develop the agritourism industry in this tourism area. | en_US |
dc.language.iso | en | en_US |
dc.publisher | University of Jaffna | en_US |
dc.subject | Agriculture | en_US |
dc.subject | agritourism and marketing factor | en_US |
dc.title | THE ROLE OF THE MARKETING FACTORS TO DEVELOP THE AGRITOURISM INDUSTRY IN DAMBULLA TOURISM AREA | en_US |
dc.type | Article | en_US |
Appears in Collections: | JBM 2019 |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
THE ROLE OF THE MARKETING FACTORS TO DEVELOP THE AGRITOURISM INDUSTRY IN DAMBULLA TOURISM AREA.pdf | 713.27 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.