Please use this identifier to cite or link to this item: http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/2955
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dc.contributor.authorDilhani Ruwanthika Weerasinghe, K. P. W.
dc.date.accessioned2021-06-07T07:34:56Z
dc.date.accessioned2022-07-09T17:05:06Z-
dc.date.available2021-06-07T07:34:56Z
dc.date.available2022-07-09T17:05:06Z-
dc.date.issued2019
dc.identifier.issn2651-0189
dc.identifier.urihttp://repo.lib.jfn.ac.lk/ujrr/handle/123456789/2955-
dc.description.abstractThis research is an investigation on the role of the marketing factors to develop the agritourism industry in Dambulla tourism area. Agritourism is the application of tourism activities to the agriculture industry. As it is significantly developing a concept, the agritourism industry needs effective marketing practices. A problem which arises in this industry is the usage of marketing practices are a lack in the agritourism industry when it considers in the Sri Lankan context. There has been less previous evidence for analyzing the marketing practices in the agritourism industry. The objective of this study is to identify the role of the marketing factors to develop the agritourism industry in Dambulla tourism area. According to the study, product characteristics, pricing strategy, promotion, geographical location, physical appearance, employment characteristics were identified as marketing phenomena to develop this industry. Structured questionnaires were distributed among the two hundred tourists by using purposive sampling around the Dambulla area. Results of the study revealed that product characteristics, pricing strategy, promotion, geographical location, physical appearance, employment characteristics significantly play a significant role to develop the agritourism industry in this tourism area.en_US
dc.language.isoenen_US
dc.publisherUniversity of Jaffnaen_US
dc.subjectAgricultureen_US
dc.subjectagritourism and marketing factoren_US
dc.titleTHE ROLE OF THE MARKETING FACTORS TO DEVELOP THE AGRITOURISM INDUSTRY IN DAMBULLA TOURISM AREAen_US
dc.typeArticleen_US
Appears in Collections:JBM 2019



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