Please use this identifier to cite or link to this item: http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/3014
Full metadata record
DC FieldValueLanguage
dc.contributor.authorSelvarajan, P.
dc.contributor.authorChathuranga, R.W. L.
dc.date.accessioned2021-06-15T06:34:56Z
dc.date.accessioned2022-07-09T17:05:07Z-
dc.date.available2021-06-15T06:34:56Z
dc.date.available2022-07-09T17:05:07Z-
dc.date.issued2019
dc.identifier.issn2651-0189
dc.identifier.urihttp://repo.lib.jfn.ac.lk/ujrr/handle/123456789/3014-
dc.description.abstractThe study attempts to examine the impact of hedonic shopping motivations on impulsive buying behavior of consumers. Based on the literature, Hedonic shopping motivations include the major six components called adventure shopping motivation, gratification shopping motivation, role shopping motivation, value shopping motivation, social shopping motivation and idea shopping motivation. The main objective of this study is to investigate the impact of hedonic shopping motivation on consumers’ impulsive buying behavior towards apparel sector in Galle district. The data were collected through a structured questionnaire from the respondents in Galle district. Researchers incorporated multiple linear regression analysis and reliability test by using the SPSS software of 20.0 version. The results showed that Adventure shopping, role shopping and idea shopping are significantly influencing on impulsive buying behavior. However, gratification shopping motivation, social shopping motivation and value shopping motivation showed an insignificant impact. Adventure shopping motivation and idea shopping motivation positively influence on impulsive buying behavior. Role shopping motivation is negatively influencing on impulsive buying behavior. It is concluded that the above stated six factors of hedonic shoppingen_US
dc.language.isoenen_US
dc.publisherUniversity of Jaffnaen_US
dc.subjectadventure shopping motivationen_US
dc.subjecthedonic shopping motivationsen_US
dc.subjectimpulsive buying behavioren_US
dc.titleTHE IMPACT OF HEDONIC SHOPPING MOTIVATIONS ON IMPULSIVE BUYING BEHAVIOR OF CONSUMERS IN APPAREL SECTOR IN GALLE DISTRICTen_US
dc.typeArticleen_US
Appears in Collections:JBM 2019



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.