Please use this identifier to cite or link to this item:
http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/3304
Title: | Factors affecting customer based brand equity: evidence from southern province of sri lankan carbonated soft drinks market |
Authors: | Lakmal, V.G.C. Karunaratna, A.C. |
Keywords: | Brand associations;Brand awareness;Brand loyalty;Customer based brand equity;Perceived quality |
Issue Date: | 2021 |
Publisher: | University of Jaffna |
URI: | http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/3304 |
ISSN: | 2783-8773 |
Appears in Collections: | ICCM 2021 |
Files in This Item:
File | Description | Size | Format | |
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FACTORS AFFECTING CUSTOMER BASED BRAND EQUITY EVIDENCE FROM SOUTHERN PROVINCE OF SRI LANKAN CARBONATED SOFT DRINKS MARKET.pdf | 35.32 kB | Adobe PDF | View/Open |
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