Please use this identifier to cite or link to this item:
http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/3323
Title: | The impact of customer perception of corporate social responsibility on brand loyalty in banking industry in sri lanka (with special reference to kurunegala district) |
Authors: | Chethana, H.A.N. Wijenayaka, H.M.D.S |
Keywords: | Brand loyalty;Corporate social responsibility (CSR);Ethical responsibility;Legal responsibility |
Issue Date: | 2021 |
Publisher: | University of Jaffna |
URI: | http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/3323 |
ISSN: | 2783-8773 |
Appears in Collections: | ICCM 2021 |
Files in This Item:
File | Description | Size | Format | |
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THE IMPACT OF CUSTOMER PERCEPTION OF CORPORATE SOCIAL RESPONSIBILITY ON BRAND LOYALTY IN BANKING INDUSTRY IN SRI LANKA (WITH SPECIAL REFERENCE TO KURUNEGALA DISTRICT).pdf | 35.13 kB | Adobe PDF | View/Open |
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