Please use this identifier to cite or link to this item:
http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/3343
Title: | The nexus between determinants of social media effectiveness and purchase intention: special reference to women led smes in northern province of sri lanka |
Authors: | Vasanthakumar Kumaradeepan |
Keywords: | Brand loyalty;Consumer perception;Purchase intention;Social media;Women led SMEs |
Issue Date: | 2021 |
Publisher: | University of Jaffna |
URI: | http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/3343 |
ISSN: | 2783-8773 |
Appears in Collections: | ICCM 2021 |
Files in This Item:
File | Description | Size | Format | |
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THE NEXUS BETWEEN DETERMINANTS OF SOCIAL MEDIA EFFECTIVENESS AND PURCHASE INTENTION SPECIAL REFERENCE TO WOMEN LED SMES IN NORTHERN PROVINCE OF SRI LANKA.pdf | 35.07 kB | Adobe PDF | View/Open |
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