Please use this identifier to cite or link to this item:
http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/3354
Title: | The significance of considering the profession in celebrity endorsements |
Authors: | Munasinghe, A.A.S.N. Gamhewa, S.R.N. Sugathadasa, S. Muthukumar, T.C. |
Keywords: | Celebrity endorsements;Consumer perception;Profession;Personal care products |
Issue Date: | 2021 |
Publisher: | University of Jaffna |
URI: | http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/3354 |
ISSN: | 2783-8773 |
Appears in Collections: | ICCM 2021 |
Files in This Item:
File | Description | Size | Format | |
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THE SIGNIFICANCE OF CONSIDERING THE PROFESSION IN CELEBRITY ENDORSEMENTS.pdf | 35.23 kB | Adobe PDF | View/Open |
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