Please use this identifier to cite or link to this item: http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/3541
Title: the use and non-use of second language teaching through ‘the first step’
Authors: Rubavathanan, M.
Abeyweera, G.H.
Keywords: Language policy;Trilingual policy
Issue Date: 2012
Publisher: University of Jaffna
Abstract: Certain policies have been adopted by deferent electronic media institution with a view to enhance national integration. One of the policies adopted by the said is the ‘Language Policy’. The national integration is done by various means by media institutions. ‘The First Step’ is one such means where Trilingual policy has been implemented in an advertisement telecast and broadcast in MTV and MBC PLC. Channels before the programme ‘The News First’. This study attempts to provide a detailed syntactic and semantic analysis of the use and non-use of the advertisement ‘The First Step’.
URI: http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/3541
ISSN: 2279-1922
Appears in Collections:JUICE 2012

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