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Please use this identifier to cite or link to this item: http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/5532
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dc.contributor.authorAchchuthan, S.
dc.contributor.authorAmit, S.
dc.contributor.authorManish, D.
dc.contributor.authorKajenthiran, K.
dc.date.accessioned2022-03-10T03:57:54Z
dc.date.accessioned2022-06-28T04:03:11Z-
dc.date.available2022-03-10T03:57:54Z
dc.date.available2022-06-28T04:03:11Z-
dc.date.issued2022
dc.identifier.urihttp://repo.lib.jfn.ac.lk/ujrr/handle/123456789/5532-
dc.description.abstractThis study proposes and empirically investigates a moderated mediation mechanism to enhance consumer loyalty via retail service quality (RSQ) practices. The results revealed that the impact of physical aspect, reliability, personal interaction, and policy on customer loyalty is significantly mediated by the affective commitment to the retailers. Further, the retailer’s corporate image enhanced the indirect effects of reliability, personal interaction and retailing policy on customer loyalty. By investigating how the interplay of RSQ dimensions, affective commitment and corporate image enriches retail service qual ity, this study contributes to the retailing literature.en_US
dc.language.isoenen_US
dc.publisherTaylor & Francis Groupen_US
dc.subjectRetail Service Qualityen_US
dc.subjectAffective commitmenten_US
dc.subjectCorporate imageen_US
dc.subjectModerated mediationen_US
dc.subjectCustomer loyaltyen_US
dc.titleHow to Enhance Customer Loyalty to Retail Stores via Retail Service Quality Practices? A Moderated Mediated Mechanismen_US
dc.typeArticleen_US
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