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Issue Date
Title
Author(s)
2021
The impact of customer perception of corporate social responsibility on brand loyalty in banking industry in sri lanka (with special reference to kurunegala district)
Chethana, H.A.N.
;
Wijenayaka, H.M.D.S
2021
Factors affecting customer based brand equity: evidence from southern province of sri lankan carbonated soft drinks market
Lakmal, V.G.C.
;
Karunaratna, A.C.
2021
The nexus between determinants of social media effectiveness and purchase intention: special reference to women led smes in northern province of sri lanka
Vasanthakumar Kumaradeepan
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Author
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Chethana, H.A.N.
1
Karunaratna, A.C.
1
Lakmal, V.G.C.
1
Vasanthakumar Kumaradeepan
1
Wijenayaka, H.M.D.S
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Brand associations
1
Brand awareness
1
Consumer perception
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Corporate social responsibility (...
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Customer based brand equity
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Ethical responsibility
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Legal responsibility
1
Perceived quality
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