Collection's Items (Sorted by Submit Date in Descending order): 1 to 14 of 14
Issue Date | Title | Author(s) |
2011 | The impact of Product Modification on Customer Satisfaction. | Vannarajah, T.L.; Jude Leon, S.A. |
2019 | Impact of Customer Relationship Marketing on Customer Loyalty - A comparative study between state banks and private banks in Northern Region of Sri Lanka | Jude Leon, S.A.; Pathmini, M.G.S. |
2017 | The impact of brand equity on consumer purchasing decision - Special reference to Lux beauty soap in Vavuniya District | Jude Leon, S.A.; Thilakshan, P. |
2014 | A Review on The Relationship Variables to Job Design | Thusyanthy, V. |
2021 | Factors Determining Social Media Marketing Adoption of Micro, Small and Medium Enterprises (MSMEs) in the Northern Province, Sri Lanka. | Kajanthy, S.; Shivany, S. |
2018 | Development of Conceptual Model for Social Media Characteristics and Consumers’ Purchase Intention | Kajanthy, K.; Vaikunthavasan, S. |
2020 | Exploring the Factors Affecting User Satisfaction of Dialog Axiata PLC Company Products: A Systematic Review | Kajanthy, K.; Vivek, R. |
2017 | Determining Factors in Adopting the Social Media Applications for the Development of SME in Jaffna District | Kajanthy, S.; Vaikunthavasan, S. |
2017 | Impact of Social Media Marketing on Customers’ Purchasing Intention: With Special Reference to Hotel Industry in North Central Province, Sri Lanka. | Senevirathna, H.P.I.S.; Kajanthy, S.; Vaikunthavasan, S. |
2017 | Determinants of Customer Relationship Marketing in Commercial Banks with Special Reference to Jaffna District. | Sivesan, S.; Kajanthy, S. |
2017 | Exploring the Model for Multimedia Messaging Services for Special Context | Grace, H.H.; Kajanthy, S.; Kurunathan, D. |
2017 | Green Banking Practices of Public Sector Banks in Sri Lanka | Kajanthy, S.; Grace, H.H. |
2015 | Influence of Social Media Characteristics on Consumers’ Purchase Intention | Kajanthy, S.; Vaikunthavasan, S. |
2019 | Determinants of Customer Satisfaction in Ammachchi Traditional Food Center in Vavuniya District | Keerthika, A.; Kajanthy, K.; Thayaparan, A. |
Collection's Items (Sorted by Submit Date in Descending order): 1 to 14 of 14