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2011
Exploring consumers’ attitude toward local TV commercials in the post-conflict marketing environment: Grounded theory approach
Shivany, S.
2011
Impact of information technology on customer satisfaction: Special application to the post – conflict banking environment
Shivany, S.
;
Sanchieef, A.
2011
An empirical investigation of the effect of customer participation on ATM’S service performance.
Shivany, S.
2011
Exploring the pattern of consumer brand choice in the post-conflict marketing environment: Grounded Theory Approach
Shivany, S.
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Sanchieef, A.
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Banking Industry
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Grounded theory approach
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Local TV commercials
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Post - conflict Marketing Environ...
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